
4X4 IS A CONTEMPORARY FASHION LABEL DEFINED BY AN IRREVERENT APPROACH TO DESIGN. THE BRAND DRAWS FROM PERSONAL AND CULTURAL ARCHIVES TO REFRAME FAMILIAR MOTIFS THROUGH A POST-IOS, CONCEPT DRIVEN LENS. 4X4 EXISTS AS AN EVOLVING PROJECT, UNAPOLOGETICALLY ROOTED IN CONTRADICTION, CURIOSITY, AND THE PURSUIT OF UNCANNY HORIZONS.
PRODUCED LOCALLY IN MELBOURNE, AUSTRALIA.